Whatever the size or nature of your online store, you’re sure to face challenges when it comes to attracting and retaining customers. With so much competition and high advertising costs, turning a profit on is becoming increasingly difficult. If you want to be successful in drawing in potential customers and converting them, getting your eCommerce…

Many entrepreneurs favor cold email campaigns before other types of marketing and lead generation. The high conversion rate email campaign can bring revenues and advance a small company.  The reason is the opportunity to reach anybody directly if a prospect has an email, of course. It is an affordable option that can become effective. However,…

Everyone knows about ecommerce. Brands who aren’t selling on ecommerce sites and marketplaces already also know that it’s the “final frontier” for success today. Consumers have even come to prefer online shopping over brick-and-mortar in most cases. Gone are the days when shopping on eBay or Amazon was a thing of novelty or “early adoption.”…

Digital marketers have long been aware of the possibility of click fraud and ad fraud, but are often unaware of the facts. With questions around the issue of PPC fraud getting louder, marketers are starting to wonder exactly how much click fraud affects their PPC budget. Pay-per-click advertising is of course the primary way to…

Table of Contents Why is Virtual Meeting a Must? 7 Tips for Effective Virtual Meeting 1.Select a good video conferencing tool 2.Ask staff to turn on the video 3.Prepare a detailed plan 4. Choose the best time 5.Keep to the point 6. Write meeting summary Final Thoughts Why is Virtual Meeting a Must? Some time…

Table of Contents B2B Digital Marketing Agency: How to Optimize Email Outreach Business Lead Generation Email Service Email monitoring tools. Customization of metrics. Email snoozing. Snippet creation. Email Tracking Tools Top Three Email Tracking Tools: Email Deliverability Reputation Data. Email List Scrubbing. Spam Control. Keep an Eye on Lead Generation Do you know your major…

Being a proud owner of a small business sometimes feels like a constant battle to achieve a place under the sun among the competitors, especially big ones, and get recognized all over the world. You aim at placing your brand on the business map the way it does not turn into a hardly visible dot….

SEO, an abbreviation for Search Engine Optimization, is no less than a buzzword nowadays. Open up the internet any day for Digital Marketing strategies, and you will find “SEO” mentioned in nearly all articles. Inspiring gurus and writers suggest that you can do SEO on your own. However, unless you have 18 hours a day…

If you are running an online store, you will want to achieve as many sales as possible. Even a store that is already doing well could probably still be doing better if certain improvements were made. These improvements might prove to be quite complex and best left to the seasoned experts. Sometimes, however, they can…

There are many ingredients for a successful digital transformation, including buy-in from the enterprise leadership and clear goals and objectives, but perhaps the most important element is data.  Big data is the lifeblood of digital transformation. Without it, not only will your digital transformation lack power, it simply won’t get off the ground to begin…