The convenience of online shopping is irresistible, but picking a platform to build your online business can be a daunting task. Building your eCommerce store is more than just building a homepage and a few product pages. You’ll need a fair stack of technology features to save you a lot of time and effort. There…
Digital marketing is more competitive than ever, and you have to keep an eye on the competition to ensure you don’t fall behind. Competitive intelligence can make the difference between operating with a top-performing marketing funnel and swiftly falling behind. Research from HubSpot found that social media, SEO, account-based marketing and content creation are the…
If you’re a business owner, you’ll know the value of good marketing, you’ll know the value of hiring the right people, and you’ll know the value of connecting with your target market. However, you might not be quite so aware of the value of SEO. There are many myths and half-truths revolving around the subject,…
Statistics show that almost 70% of Americans shop online. And almost half of them bought their first item on Amazon. Whether you have an independent store or run an Amazon FBA business, there’s no denying that now’s the best possible time to go big on online selling. With more people discovering just how convenient online…
A website is like an online office of a business. You can get sales from it as long as you have people visiting it. The internet is not a market but an entire world. You have to tell the world that you exist so they can visit you. This means you will have to promote…
When planning to design a website there is now a lot of factors to consider, responsive design, SEO optimization, UI, UX, Google Core vitals – the list goes on, and on. With so much to consider choosing the most effective tools to help you design your site is a key success factor for your web…
Starting an online business can be a daunting task. Once you have crossed the initial barrier of setting up your online store comes the laborious challenge of getting your target audience to visit your site. Although this process can be difficult, it is absolutely essential in order to achieve success. Driving traffic to your online…
In the early stages, small enterprises have a lot on their plates. You need a good marketing staff that is ready to put in the time and effort to spread the word about the business among customers to get the word out. Making use of the greatest marketing tools from the outset will help your…
Phishing scams are one of the most popular ways hackers steal your information or bypass your security devices. Phishing is the act of sending an email that seems like it came from someone you know but comes from a hacker who has hacked into that person’s account. The email will usually contain some type of…
What’s the most important thing for a website to sustain in the world of digital marketing? Traffic, yes! Your website needs traffic. It requires visitors to open the site and see what you offer. Unless there is enough traffic, there cannot be conversions. If no one visits your shop, who will buy it? There are…
