It’s common wisdom in any line of business that retaining customers requires less effort and money than to sink in resources into lead generation. A good strategy to remain comfortable. Not enough to grow. You also don’t need to sacrifice much to generate sales leads in the digital age. Not when social media listening identifies…
Whether you’re looking to start a hobby blog that you eventually want to monetize or a blog for your company’s website, understanding SEO is important. While SEO might feel intimidating to those who aren’t well-versed in its strategies, there are simple things that you can do to create a blog that drives traffic to your…
What would you say is the biggest challenge when it comes to B2B lead generation? It’s not staffing; that’s number two. It’s not budget, though it probably feels like it most of the time. It’s not analyzing the data, even though that is extremely important. The biggest challenge that plagues 42% of companies is developing…
Email marketing is among the highest RoI marketing niches that not just brings more sales but also helps you retain customers for a longer time. This is an evergreen tactic to boost sales and cross-sale more products or services without forcing the customers. As more people are coming online, businesses are also investing heavily in…
Any individual can face a legal concern at some point in their lives. And whether it’s a minor or major problem with the law, they should seek legal advice. That is why law firms are established. As a law firm owner, your main goal is to be of service to the people. However, it’s also…
Abandoned checkouts are one of the major pain points for every online retailer. Statistics show that nearly 70% of online shopping carts are abandoned each year, leading to billions of dollars in lost sales globally. Baymard Institute, an independent web research institute, carried out a quantitative study of online shoppers to analyze reasons for abandoned…
Growing a business is a huge challenge. Even after understanding market trends and providing a high-quality product/service, you may not see your business blooming as much as you expected. And it can often feel disheartening. One of the most significant ways to grow a business is by providing excellent customer service. You can train your…
Whatever the size or nature of your online store, you’re sure to face challenges when it comes to attracting and retaining customers. With so much competition and high advertising costs, turning a profit on is becoming increasingly difficult. If you want to be successful in drawing in potential customers and converting them, getting your eCommerce…
Many entrepreneurs favor cold email campaigns before other types of marketing and lead generation. The high conversion rate email campaign can bring revenues and advance a small company. The reason is the opportunity to reach anybody directly if a prospect has an email, of course. It is an affordable option that can become effective. However,…
Everyone knows about ecommerce. Brands who aren’t selling on ecommerce sites and marketplaces already also know that it’s the “final frontier” for success today. Consumers have even come to prefer online shopping over brick-and-mortar in most cases. Gone are the days when shopping on eBay or Amazon was a thing of novelty or “early adoption.”…
