Digital marketers have long been aware of the possibility of click fraud and ad fraud, but are often unaware of the facts. With questions around the issue of PPC fraud getting louder, marketers are starting to wonder exactly how much click fraud affects their PPC budget. Pay-per-click advertising is of course the primary way to…
Table of Contents Why is Virtual Meeting a Must? 7 Tips for Effective Virtual Meeting 1.Select a good video conferencing tool 2.Ask staff to turn on the video 3.Prepare a detailed plan 4. Choose the best time 5.Keep to the point 6. Write meeting summary Final Thoughts Why is Virtual Meeting a Must? Some time…
Table of Contents B2B Digital Marketing Agency: How to Optimize Email Outreach Business Lead Generation Email Service Email monitoring tools. Customization of metrics. Email snoozing. Snippet creation. Email Tracking Tools Top Three Email Tracking Tools: Email Deliverability Reputation Data. Email List Scrubbing. Spam Control. Keep an Eye on Lead Generation Do you know your major…
Being a proud owner of a small business sometimes feels like a constant battle to achieve a place under the sun among the competitors, especially big ones, and get recognized all over the world. You aim at placing your brand on the business map the way it does not turn into a hardly visible dot….
SEO, an abbreviation for Search Engine Optimization, is no less than a buzzword nowadays. Open up the internet any day for Digital Marketing strategies, and you will find “SEO” mentioned in nearly all articles. Inspiring gurus and writers suggest that you can do SEO on your own. However, unless you have 18 hours a day…
If you are running an online store, you will want to achieve as many sales as possible. Even a store that is already doing well could probably still be doing better if certain improvements were made. These improvements might prove to be quite complex and best left to the seasoned experts. Sometimes, however, they can…
There are many ingredients for a successful digital transformation, including buy-in from the enterprise leadership and clear goals and objectives, but perhaps the most important element is data. Big data is the lifeblood of digital transformation. Without it, not only will your digital transformation lack power, it simply won’t get off the ground to begin…
The convenience of online shopping is irresistible, but picking a platform to build your online business can be a daunting task. Building your eCommerce store is more than just building a homepage and a few product pages. You’ll need a fair stack of technology features to save you a lot of time and effort. There…
Digital marketing is more competitive than ever, and you have to keep an eye on the competition to ensure you don’t fall behind. Competitive intelligence can make the difference between operating with a top-performing marketing funnel and swiftly falling behind. Research from HubSpot found that social media, SEO, account-based marketing and content creation are the…
If you’re a business owner, you’ll know the value of good marketing, you’ll know the value of hiring the right people, and you’ll know the value of connecting with your target market. However, you might not be quite so aware of the value of SEO. There are many myths and half-truths revolving around the subject,…
