5 Tips for Localizing Your Business Content

Expanding your business into new territories is one thing, but honing and crafting the right content to grab the attention of customers in that region is another thing entirely.  Whether you’re looking to localize your website or just keep your social media posts culturally sensitive and on point, localizing your business content can be challenging. …

Read More

How to Get Quality Backlinks in 2021 and Beyond

Links still remain as one of the most important search ranking factors.  That’s why many businesses are heavily investing in this side of SEO. Not only that it boosts the website’s potential to dominate search, but the ability of link building to get brands in front of thousands of targeted audience through content distribution. The…

Read More

5 SEO Trends to Be Aware of Right Now

Search Engine Optimization continues to be one of the most effective ways for companies to ensure they can capture audience attention online. However, as anyone who’s invested in digital marketing strategies before will know, SEO best practices are constantly changing. Part of making sure you can stay ahead of the curve and outshine the competition…

Read More

On-Page & Off-Page SEO Basics for Beginners

Both on-page and off-page SEO are important for your website’s growth. In 2021, the optimization niche has changed, focusing more on mobile users, searcher’s intent, and content ‘for people’. But is there a universal tutorial? What is on-page and off-page optimization? We know there’s no set of tips that will do the job on their…

Read More

European Top Spenders on PPC

Click fraud experts PPC Shield have carried out some research into which companies have spent the most on PPC across Europe. Pay Per Click advertising or PPC is a form of online advertising. You register for a program, such as Google Ads, and bid on keywords. If you win the bid, then your link appears…

Read More