How to Stay Ahead of the Competition: Industry NeXT Blog

Four significant industrial revolutions have happened in the previous two decades, each leading to increased manufacturing productivity and operating excellence. The period between these upheavals has shrunk significantly. Meanwhile, the latest revolution, Industry 4.0, and the next will shrink even further as new technologies emerge and corporate objectives will shift. The introduction of Industry 4.0 technologies marked…

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4 Ways To Work Smarter With Your Marketing Data

Marketers have known for a long time that customer data can improve service and performance. However, there have been several hurdles to prioritizing data-driven marketing over traditional approaches. For starters, data collection almost became a dirty word, with GDPR and the uncomfortable idea that customers and their activities were being tracked. A balance had to…

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The Dos and Don’ts of SMS Marketing

SMS marketing is one of the most misunderstood digital marketing techniques there is. It can be extremely powerful, but the results can vary greatly and depend on so many factors. If you don’t go about it the right way, you could end up not only becoming an irritant to your subscribers but get into legal…

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